TractorscopevsLooker
Startup-friendly simplicity vs enterprise complexity
Looker (Google Cloud) is built for large organizations with dedicated data teams and enterprise budgets. Tractorscope delivers embedded analytics without the LookML learning curve, multi-month implementations, or per-user fees that make Looker prohibitive for SaaS companies embedding dashboards for their customers.
Unlimited Embed Viewers Included
Looker charges per-user, and embedded dashboard viewers typically count toward licensing costs. Implementation alone often runs $50-200k+. Tractorscope includes unlimited embed viewers in every plan—scale your customer base without scaling your analytics bill.
Why teams choose Tractorscope
No per-viewer embed fees
Embed dashboards for thousands of customers without per-user licensing fees eating into your margins.
Ship this quarter, not next year
Looker implementations typically take 4-12 weeks with professional services. Tractorscope customers go live in an afternoon.
No new language to learn
Write SQL you already know instead of learning LookML. Your team is productive from day one.
Starts at $5/month
Transparent, published pricing. No sales calls, no custom quotes, no enterprise minimums.
Feature Comparison
| Feature | Tractorscope | Looker |
|---|---|---|
| Target market | Startups & SMBs | Enterprise |
| Setup time | Minutes | Weeks to months |
| Modeling language | SQL (you know it) | LookML (proprietary) |
| Embed viewer pricing | Unlimited included | Per-user licensing |
| Published pricing | ||
| Contract type | Month-to-month | Annual enterprise |
| Implementation | Self-service | Professional services |
| Embedding | Simple iframe | Complex SSO setup |
| Row-level security | ||
| API access |
Pricing Comparison
Tractorscope
Looker
Key difference: Tractorscope never charges for embed viewers. Serve dashboards to 100 or 100,000 end users at the same price. Many competitors charge per distinct user viewing embedded dashboards, which can cost thousands as your app scales.
Making the Right Choice
Choose Tractorscope if you...
- Building a SaaS product with customer-facing embedded dashboards
- Need analytics shipped quickly without per-user fees
- Don't have LookML expertise (or time to learn)
- Want transparent, published pricing
Consider Looker if you...
- Have a dedicated data team with LookML experience
- Need Looker's advanced modeling and governance
- Are deeply invested in Google Cloud
- Have budget and timeline for full implementation
Tractorscope vs Looker: The Bottom Line
Choosing between Looker and Tractorscope for embedded analytics often comes down to scale and budget. Looker excels as an enterprise data platform with powerful modeling capabilities, but that power comes with LookML complexity, lengthy implementations, and pricing that assumes enterprise budgets. For SaaS companies embedding analytics in their products, Looker's per-user pricing model can become a significant cost center as your customer base grows. Tractorscope offers a fundamentally different approach: simple SQL-based queries, self-service setup, and flat-rate pricing that doesn't penalize you for success.
With plans starting at just $5/month for solo users and no per-viewer fees for embedded dashboards, Tractorscope makes embedded analytics accessible to startups and growing SaaS companies. Whether you're embedding customer-facing dashboards, building internal reporting tools, or creating white-labeled analytics for your platform, Tractorscope delivers enterprise-grade capabilities without enterprise complexity or pricing.
See the difference for yourself
Start your free trial and have an embedded dashboard running in under an hour. No credit card required. Plans from $5/month.